READ THIS AND YOU WILL NOTICE AN IMMEDIATE BREAKTHROUGH IN YOUR STRATEGIC THINKING AND WILL EXPERIENCE A CREATIVE BREAKTHROUGH AND INCREASED CREATIVE PRODUCTIVITY AND WILL NOTICE YOURSELF USING MORE EFFECTIVE VERBIAGE AND MORE CONGRUENT LANGUAGE PATTERNS IN YOUR INTERACTION WITH OTHERS AS LEADERS AND FOR THOSE WHO CAMPAIGN OR SPEAK PUBLICLY IN THE MEDIA. MONEY BACK GUARANTEE!!!

Oh yeah, it’s free!

THE ART OF EFFECTIVE COMMUNICATION

How to more effectively communicate as executives in leadership positions and as those who speak publicly in the media during speeches and campaigning.

by Zuma Dogg

How to inspire innovation, creativity, quality, productivity, answers and solutions from everywhere within the organization.

(Here’s the technical part that you must read to generate the benefit):

Everything you experience (sight, sound, smell, taste and feeling) is recorded in your mind’s subconscious (permanent memory bank).It works just like a video camera, recording everything you experience through our senses onto tape (your subconscious).

Although you may not be able to consciously remember every bit of information recorded by your memory, your subconscious does. and makes constant reference to it 24 hours a day, 7 days a week, behind your conscious’ back. Even while you sleep, the dreams you have at night are merely your subconscious mind in action, “out to play” while your conscious mind rests “off duty”. It is the subconscious mind that is actually responsible for our feelings behaviors and actions and your subconscious controls the thoughts and decisions that shape your life.

Your subconscious is an instinctive mechanism, responsible for allowing your instinctive wisdom and knowledge to flow freely. If your subconscious could flow freely through you, all the time, without distraction, your mind and body would be in a constant state of congruence and your actions would always support your emotional needs and desires.

Your conscious mind is the gatekeeper of your mind, and attempts to screen what goes in and out as a shortcut to help speed up your thinking and decision making process. You see, you couldn’t possibly pay attention to every detail of information you have every taken in, so your conscious mind uses its best judgment and decides what you should focus your thoughts and attention on at any given moment.

As a result, your conscious mind “filters” your experience of he world (what you sense) and can leave out vital information or distort your perception of reality. Your conscious mind is only there to protect you and always has your emotional best interest in mind.

But since it filters and distorts information, sometimes it is in conflict with your subconscious mind. Your subconscious mind is actually the bottom line, final decision maker and is always your highest level of awareness.

The key to accessing your higher levels of awareness, allowing us to function at out peak, is to have the conscious in congruence with the subconscious.

This state of congruence is achieved by replacing “negative”, “uninspiring” thoughts, beliefs and behaviors – with new, empowering thoughts, beliefs and behaviors that triggers your higher level of creative and innovative state. This is a simple process your mind can go through, just like turning on a light switch to the “on” position, allowing new inspiring thoughts and ideas, that support your actions, to stay “on” and flow freely.

And it is easy to focus your mind to allow your conscious and subconscious mind to work together in congruence.

Your subconscious takes everything literally and does not distinguish between what is imagined and what is real. So your conscious mind is always protecting your subconscious mind from being influences in any way that may cause you emotional or physical harm.

For example, without your conscious mind screening your sensory input, if someone told you to “go take a long walk off of a short pier”, you would actually walk to the nearest pier and continue walking.

So it is important to be aware that as you being to focus your thought patterns to support your empowering beliefs and actions and as you being to practice more effective communication methods to be featured in upcoming articles, you begin to start paying attention to the words you use when communicating with yourself and others. What television are you watching, what music are you listening to, what internet sites are you surfing. Do they help contribute to your inspired goals? (If not, how can you be comfortable wasting the time like that, anymore?)

The process of aligning your conscious and subconscious mind through focus and congruent self-communication is called “hypnotherapy” or “trance”. You go into trance all the time, throughout the day.

For example, when you are driving down the street; your body is steering and you are breaking, steering, reading signs, reacting…but you aren’t consciously thinking about each action. (How about when you fly right past the exit, or make the same right turn you are used to, the one time you mean to turn left.) You daydream, talk on the phone, listen to the radio, look at buildings and billboards with your conscious mind, while your subconscious mind is in control of the driving process at a “subliminal” level.

Most of the time you watch TV, you are in a state of trance. Advertisers like Domino’s and so many others certainly know this. Have you ever noticed how hungry you and Homer Simpson get when that Burger King commercial comes on the screen? That’s because advertisers know, the mere sight of that melted cheese, or flame broiled burger triggers your appetite mechanism in your subconscious. You’re probably getting hungry just reading about it.

So advertisers (billboards, internet, newspapers, magazines, television, radio, fliers, etc.) certainly know how to control your thoughts, actions and behaviors and you allow them to constantly manipulate your feelings, actions and behaviors at the subconscious level.

So take control of your mind and use this process to your advantage by making a commercial in your mind of inspiring, motivating thoughts, ideas and feelings that will trigger you to take action to immediately improve the situation and your passion will noticed by all who you encounter, throughout the day.

START TO FILTER THE MESSAGES YOU TAKE IN EACH DAY (Especially kids)

I’m sure everyone reading this has read that, “all success starts in the mind”.

Unfortunately, we encounter so much negative programming from the media and so much negative, doubt-talk (many times from the people closest to us), maybe you know someone who’s mind has started to run those incongruent, limiting belief patterns that causes dysfunctional behavior?

It’s all the negative conditioning (focus) from all these negative messages and communications from the media and people we encounter that can allow you to be drawn off-sides or forget your initial mission (creative thoughts, desires, goals, dreams and inspiration).

So if you want to take on the challenge of leadership, innovation, creativity and action it takes to create transformation (the transformation it takes to activate the community and increase student achievement at LAUSD and across all neighborhoods in the city) you must become aware of the messages you are allowing yourself to focus on, and become more aware of the language patterns you are using to communicate and motivate yourself and others. (ESPECIALLY WITH KIDS!!!)

Are you surrounding yourself with the kind of people, radio, books, internet, music and TV that helps put you in the most creative, innovative and inspired state of mind?

Or are you going down the path of a video game playing, “Wheel of Fortune” watching, ESPN expert-level, media-conditioned, hypnotized, tranced-out denial-bunny?
I wish elementary school readers would read this story because the first thing society starts to do in the parental and educational process is start to strip away uniqueness and creativity (conformity helps keep things simple) and impose all sorts of limiting beliefs and fears to help keep people in check.

Maybe I should make a YouTube hip-hop song to tell students that your mind is capable of much more than some people give you credit for. I will continue to create specifically worded material that I will post on this blog so we can all check in throughout the day, or week, to help re-focus our thoughts and minds in an innovative, creative and inspired direction so we can be more focused and motivated and can hopefully pass it along to staff and everyone else around us.

Nothing will be pertaining to any specific area, person or issue. The purpose of this type of educational material based on clinical hypnotherapy (Milton Erickson) is not to try and tell you what you should be doing, or what agendas you should be pushing, or what areas you need to improve:

And it’s not to unleash a new wave of Zuma Dogg-style, singing and dancing political media activists. It’s to allow you to be more effective in your position in this city and if you are reading this, I don’t care what your political affiliation; what side of the land development issue you are on; if you are reading this, then ZD feels you are an important asset to the community who can actually make a difference, create change and help steer the community and city toward making some of the transformations that can benefit society as a whole. (Even if you are shady,

I’m sure you wouldn’t mind running your district offices more efficiently; I’m sure
even the most corrupt politicians would still like to have safe, vibrant neighborhoods. Even higher property taxes to profit off of!)

For a while, when I first started to surround myself with the material of Deming, Robbins, Dyer, Chopra, Bandler, Erickson, Peck, Williamson, Ries, Trout and other; I immediately wanted to become one of these authors. And I did get to pursue that goal, having articles published in various international trades and as once legendary media and research consultant. And these authors and speakers have spawned millions of other “wannabes” across the world.

But the message and material isn’t intended to make you a better author/seminar speaker/gadfly wannabe:

It’s to help you be the “guru” of your own world and life! Everyone reading this is in an important position on the job or in the community. So you already know what to do and are doing it. The material synthesized in this presentation from many of the authors mentioned above is the method you use to help focus and tune your most valuable tool to become even more of a leader: The thoughts and beliefs that program your mind and controls your actions and behaviors that move you closer and closer toward your goals as your mind allows you to unleash higher and higher levels of awareness that causes the type of enlightenment that drives innovation, creativity and leadership.

Contact: zumadogg@gmail.com or (310) 928-7544

<strong>LAUSD REQUIRES HELP OF PARENTS AND STUDENTS TO HELP THEM HELP THE KIDS AND SOCIETY</strong>
by Zuma Dogg <a href=”http://www.zumatimes.com”>ZumaTimes.com</a>

You may have heard the mayor will be working more closely with the new LAUSD school board and new superintendent David Brewer.

It’s going to be a long, uphill battle. The school system didn’t break overnight, and it can’t be fixed overnight. However, we can get started, right away. And we have gotten started.

The school board is going to do more to make sure the students who need the most special attention will be getting that added attention. More resources will be spent making sure teachers are best prepared to do their job through additional training and re-educating. Children who need more attention learning English will receive the attention. And information is being gathered and measures are being put in place that will allow the school district to better evaluate future results that will lead to higher teacher and system accountability.

But, the school administration isn’t the only part of the system that needs fixing.

Parents need to do more to better prepare their children to allow the schools to do their job of education.

Too much time is spent each day on discipline and basic skills and behavior problems that result from parental neglect.

Parents can help fix the school system without leaving home.
Simply accept and added level of responsibility and become active participants in their children’s lives. You can judge what a young kid says, and how they behave by the standards imposed on them by the parents. It’s tough to say “no” to your kids, when other parents say, “Yes”, or don’t say anything at all, because the kids are left un-attended.

Too many parents think it is the schools and teachers job to instill dignity, respect and discipline into their kids. BUT IT IS NOT. That is the parents’ job. The schools job is to educate kids. Help fix LAUSD by fixing your kids, so the school can do its job. (Teach them how to read, write, add, etc.) Asking your kid, “How was school today? Did you do your homework?”, is not taking responsibility for your child’s education.

I know it’s tough to be a parent to your kid, these days. The high cost of housing, taxes and gas makes it hard to make ends meet, and both parents (if there are even both parents at home) have to work long hours, and travel through long traffic-jammed commutes, for not enough pay, at the end of the day.

And at the end of that day, It’s much easier to say, “yes”, than argue a long protracted battle over how late a kid can stay out, or how many hours they can use myspace, youtube, ipod, xbox, or even regular old TV. And it doesn’t help when other parents refuse to do a thing to help instill discipline, morals or standards in their kids.

But you must rise to the challenge and be the leaders and role models in your kids’ lives. Parents don’t rely on the City to be your kids’ babysitters after school. Rely on each other. Spend more time talking to each other about after school activities. Do more for each other. Talk about what your kids are and are not allowed to say and do. Try and convince other parents to go along with the higher standard, so all the kids that play together lift each other up, instead of drag each other down.

So that’s ONE thing the community can do to fix the schools (besides reducing classroom size, paying teachers more so we can recruit new ones, after school programs, safer streets and other things that are out of your control):

Take on more responsibility to do the job you asked for when you had a kid. Be a mentor — to your own kids. You cannot leave the job of raising your kids and teaching them responsibility and values needed to keep them in school, graduating and productive members of society we need them to be to a school system. That’s not THEIR job, it’s YOURS. Take on the challenge. It will be almost as enriching and rewarding of an experience as myspace or YouTube.

By city council taking a retreat, it allowed me to reflect on what I would have said at the retreat.

I think Councilmembers are missing out on a real opportunity to take the power of those City TV 35 cameras and use it for more than dog and pony show photo opportunities and campaign grandstanding. Councilmembers are sounding and looking like Top 40 deejays, during the grunge rock era. A little corny and no ones buying it.

So from here on out, in order to try and provide you with the example of the type of leadership talk that is needed to transform our community and help bring it out of the crisis; every time ZD steps to the mic, for general public comment (and whenever possible during agenda items, he hopes to use the opportunity to try and out Tony Robbins, Tony Robbins. In other words, try and use the two minutes to run a citywide hypnotherapy session that replaces old, un-empowering beliefs that preventing people from making the positive contributions we need as a community and replace them with the new, empowering beliefs. And once the viewers have been reframed to allow their subconscious mind to congruently communicate with their conscious mind, you eliminate the mixed signal you send to yourself and others. Then add a little emotion down the neuro-superhighway and you create the passion that drives you and triggers you into taking action.

And I challenge my media cast mates, all fifteen members of City Council and Mayor Villaraigosa to join me in the challenge.

Thank You,

Zuma Dogg
Public Advocate of the Community

Contact: ZumaDogg@gmail.com or (310) 928-7544
<a href=”http://www.zumatimes.com”>ZumaTimes.com</a>

<strong>More Effective Public Communication (City Hall PR and Public Media Speak)</strong>
by Zuma Dogg  <a href=”http://www.zumatimes.com”>ZumaTimes.com</a>

Of course it is an elected officials job to put the best spin on the city at all times.

But City Council and the mayor is constantly making ZD’s head explode with terrible linguistics. These dear, sweet politicians are trying so hard to put the best foot forward, but they always end up putting it in their mouth, without even knowing.

The most important thing I learned from mi amigo Tony Robbins, that I am able to use on a day to day basis, is the stuff on language patterns.

For example, if a kid is going up to bat you can shout from the stands, “Don’t strike out!!!” Or, you can say, “Go get a hit!!!” Both exhortations are well-intended comments to try and produce the same result (success).

However, by saying, “Don’t strike out”, all the kid does is get nervous, worry about striking out, imagines himself striking out and has a higher chance of striking out. By saying, “Get a hit”, the mind sends a different picture, and therefore different signal to the body, and you increase the chances producing the desired outcome (of a hit).

Similarly, I know the mayor and City Council are always trying to put the best face on the city and try and prove to the constituents that a solution is on the way.
However, it’s all in how you frame the issue through proper wording.

And I’ll change the names to protect the offenders:

CM 1: “Los Angeles is the gang crime capital of the world.” Now, I know the CM was trying to get people passionate about the issue to try and trigger the community into action. However, this “don’t strike out” version never should have been uttered. How about (and you have to make it a little negative/real sounding, can’t make it sound like Disneyland, or you lose credibility, so how about), “We all deserve the right to feel safe in our own neighborhoods.” (And take it from there.)

CM 2: “I know we have some people who are very apprehensive in the Valley. “What does it mean for us?”

Don’t set up the positive things you are about to say, with a negative suggestion (embedded command). It makes people say, “Oh yeah, it’s bad for the Valley.” The proper “framing” would be to simply say the good things it means for the Valley and the people who were asking the questions will know you are addressing their concerns – and all the less observant will simply feel good about what you are saying. That’s not to say you should hide the fact that a hospital is going to be built on toxic quicksand. But don’t embed a negative image when even ZD doesn’t think it is necessary.

CM 3: And one of the reasons that I support this and I am voting for this today, is not just on the project…I’m voting for this project because we need affordable housing in this City; and that is even a higher priority.
Uh oh…CM just embedded the message that something isn’t congruent in CM’s message…something is fishy…plus you are saying, “WE NEED AFFORDABLE HOUSING AND IT IS EVEN A HIGHER PRIORITY” while approving a very expensive luxury project. There’s no need to say all that. How about, “The great thing about this project is that it includes some of the affordable housing that is such a high priority for the city, so this was one way to get some built.”

CM 4: “You know, Downtown gets beat-up a lot”. (Who paid you to say that, San Diego Chamber of Commerce?) There was no need to add that superlative.

Contact: ZumaDogg@gmail.com or (310) 928-7544
<a href=”http://www.zumatimes.com”>ZumaTimes.com</a>

Originally posted on a local Los Angeles political blog.  So it may seem interestingly inside, but the message is important for those about to read more on this blog.  If it is too inside, just skip this thread and move on. But do not skip any other threads unless you see a disclaimer like this.  (You don’t want your success to be lop-sided!)

REVALATIONS OF A PUBLIC ADVOCATE AND LOCAL MEDIA “PERSONALITY”
by Zuma Dogg <a href=”http://www.zumatimes.com”>ZumaTimes.com</a>

Some people may be wondering why ZD has made the sudden shift into this realm of material at this time.

After spending the past year and three months attacking the fraud, waste and abuse one issue at a time, a lot has indeed changed (and thank you City Hall for accepting the public input and reacting with some very positive and encouraging changes). As ZD’s eyes were opened up, he opened a few other people’s eyes up, as well and when the community complains about CM staffers sitting on Neighborhood Council boards; and community members address the 912 commission and the conflict is resolved, that’s a good sign.

And the community is activated at just the right time, as the electronic media (youtube, blogs and internet research) has finally become so easy to use and accessible to the masses enough to make an impact. And ZD finally believes his own hype regarding the degree and effectiveness of this electronic media impact.

And there are the same experts and leaders in the community who helped mentor ZD and helped provide him all the info that has been blasted on TV, radio, blogs, youtube, newspapers and all the accompanying networking/word of mouth are following up on these issues at the local community level and they call in and email all the latest and I am staying on top of all these issues.

And it is quite apparent that these community leaders are following through on all these issues and concerns and are on top of all the new shadiness coming down the pike.

So at this juncture, with many moving wheels in good hand of ZD’s fellow community activists throughout the city and with the feeling of “summer vacation” in the air, I feel I have to get some of this “consulting” material out there for all proponents and opponents, from all parties, on both sides of the rope, throughout the city to at least have the opportunity to read.

Not that any of this is going to make you be able to sing like Steve Perry, rap like Snoop Dogg, scan an agenda and instantly find the bamboozle and spit it out like the Federal Express “fast-talker” guy: But again, everyone reading this blog is in some sort of leadership position in the city, whether you work inside City Hall, the media, other Citywide departments and agencies and community members who actively participate in the city. And all this material is intended to do, is help you become a better strategic thinker, communicator, more instinctive, more creative, innovative and effective. This is how you improve quality and efficiency and how you reduce waste and lower total cost, leaving more time and money to further innovate and improve the quality of life. (How you “fix the problems in your office, community and the city.

So now that I have the platform, as even my opponents have been pleading with me to realize that I have, so I may feel compelled to try and “rise to the occasion” (even more); if I am actually in this to create positive change at a transforming and lasting level, I feel that I must share the inspiring world-class information I have gathered and synthesized from the internationally-demanded consultants themselves during through attendance of their seminars, audio programs, books, video programs and personal interviews.

The system is either broken or in desperate need of repair (city and schools). This is how you fix the system. Don’t worry about how it all ties together. All I ask is that you at least read this material that people pay $50,000 an hour for this EXACT information. The authors who have contributed to these blog posts have been translated in different languages.

If you have ever wondered what kind of information and research the major Fortune 500 companies, Presidents (of United States) and the billionaire corporate executives running the biggest companies in the world are reading and listening to, I have been blogging it over the past couple days and will continue to, until get it all out.

And the thought of the spinfly opponents having equal access to all my hundreds, if not thousands of hours of research and my world-class (easy to understand) synthesis that has been so widely praised by these international experts themselves does not bother me in the least. Deming says, “There is nothing worse than bad competition.”

And we are all suffering from the same problems, together (stuck in the same traffic, same unsafe streets, same hopeless future until we transform the education process, same inefficiencies that cause inconvenient delays and cause the waste to drive up cost and the tax hikes, fees and price increases are passed on to us all.

Plus, a lot of people will already be familiar with a lot of this material, because again; it’s all legendary, internationally recognized stuff, so the whole world already knows about it. But it’s always good to read it again, with today’s challenges, targets and goals in mind. And I’m sure a lot of people may have heard about some of these people I am referencing, but maybe haven’t had a chance to see what it is actually saying.

And for those of you who may be wondering how this material has been received by the experts I am claiming, the following comments are not to rub it in, but to hopefully allow you to feel good about what you are reading.

2 May 1992

Dear Mr. Elliott, [aka: ZD]

I thank you for your FAX letter dated 2 May 1992. I agree with your statement that (DE/ZD’s statement) is an example of attempt to produce quality by inspection. Grading of pupils in school is another example of attempts to produce quality by inspection. As a way of life, it does not work. I appreciate much the attachment that you sent. It is well done. I thank you and remain

Sincerely yours,

W. Edwards Deming

“I too, as I am sure you know, am a Deming fan. I think your synthesis of his work is fabulous!” – Anthony Robbins/Chairman, RRI

“I thought you did a very, very nice job taking our basic ideas and really extending them in ways that I thought are very interesting.” – Al Ries/Marketing Warfare, Bottom Up Marketing, Positioning, Focus, Origin of Brands.

Zuma,

Great article!” – Jack Trout/Marketing Warfare, Strategy, Positioning (alright, he really said, “Dave”)

“I enjoyed your ‘quality quiz’…Let’s sit and speak sometime soon.” – Bob Pittman/Time Warner, Inc. [He did have me over to his office and he was quite accommodating!]

So I hope you enjoy some of the information I was immersed in before my “community activism”, when ZD was involved in “corporate activism”. I’ve been using all this stuff against you in my guerilla warfare campaign for a year and three months. I think it is time to level the playing field.

Contact: ZumaDogg@gmail.com or (310) 928-7544
<a href=”http://www.zumatimes.com”>ZumaTimes.com</a>

Originally posted as: Zuma Dogg on Productivity and Empowerment at Los Angeles City Hall <a href=”http://www.zumatimes.com”>ZumaTimes.com</a>

To: Mayor Antonio Villaraigosa
Fr: Zuma Dogg
Re: Dr. W. Edwards Deming 14 points of Quality Management (Productivity, Innovation & Empowerment)
Dt: March 7, 2007

Dear Mayor Antonio,

It’s ZD from the 213, as U can see on City TV. You’ve heard me rant and rave on the radio, inside Council Chambers and on Mayor Sam’s blog. I know I’ve kinda been like a bat out of hell, storming City Hall like the Tazmanian Devil.

But before Dave Elliott, the square peg of the corporate world, and society in general, was morphed into “Zuma Dogg” like Jack Nicholson was transformed in Joker — he was the Led Zeppelin T-shirt wearing, shaggy-haired disciple of Dr. W. Edwards Deming. (Same thing as ZD wearing hat and glasses in City Hall…in the corporate world I would keep my shirt un-tucked, wear rock t-shirts to presentations, all these little things that were the BIGGEST deal in the boardroom, just like at City Hall.)

Meanwhile, the articles I was writing on Dr. Deming’s “Methods for Management of Quality and Productivity” (based on Deming’s “14 Points”) were being published in international trade publications. And Deming himself, sent me a rare letter of praise based on my synopsis of his principals. It was the article that also caused Anthony Robbins to fire off a letter of praise, as well, to DE proclaiming, “I think your synthesis (of Deming’s 14 points) is fabulous!”

So now, after applying Deming’s principals to the radio and record industry for many years…I wanna introduce his material to the influential movers and shakers reading Mayor Sam’s blog. If you wonder how ZD comes up with his angles — everything FIRST must making it through the “Deming” filter — then the “Ries & Trout” (Marketing Warfare) filter — then is presented to the public through the “Tony Robbins” filter. (Yup…you can KINDA blame him for unleashing the outgoing/performance side of ZD.)

Here’s a summary of the same old pitfalls that are made time and time again; by industry after industry; and corporation after corporation. So no offense Mayor, you have the same problems Ford, GM, Proctor & Gamble or Japanese manufacturers post-WWII had. Deming is the cure. But I warn you: It challenges the status quo, requires massive transformation at the hands and mind of a true reforming leader and requires you to provide a work environment that creates worker pride and joy, instead of angry secret posts against their boss on Mayor Sam and through emails to ZD. And losers usually resist change.

First of all, for any transformation to occur (in this case, to create the most efficient, innovative, world-class City Hall to prepare for the City’s massive challenges in the present and future), you must have a leader with the desire to transform the organization and the vision in which to do so. All transformation starts at the top.

In this case, let’s just assume Antonio (or Schwarzenegger), or whomever WANTS to transform their organization just so they can point to something they did, come re-election/higher office time: Then, we can start to discuss some of the things that cause inefficiency and bureaucracy in hopes of helping you “transform the organization”. (Get the City in shape for the battle ahead and become the world-class jewel of a City Hall that the international market can look to.)

Enemy #1: Fear. Fear is something that is hard to measure with statistics, so it goes unchecked. However, “management by fear” is the biggest source of inefficiency at any job or government agency. Fear robs the employee of it’s “pride and joy”. It causes people to pass the ball; say things like, “That’s not my department” (when they know the answer) — because they are too scared they will get in trouble, even if they DO the right thing. And again, a work environment of fear starts at the top of the organization. In this case, that would be the mayor of any given City. You can judge customer service/how the customer/constituent will be treated, by how the staff is treated, by the boss. (ZD can tell a lot about a Councilmember, by their staff, as well…beyond the diversionary smiles.)

It’s up to management to train and educate workers to the process, help them all be able to think as you would, and give them the power to make those decisions and take those actions to handle the problem and get it done. (THAT’S the Deming take on “Empowerment.”)

The car salesman who can finalize the deal, without having to get approval from another boss, will allow the deal to be closed sooner, allowing the salesman to move on to the next customer more quickly, and the boss/manager can use his time for something else, other than holding his employees hand, by refusing the salesman to approve his own deals, because he/she is a control freak — who is his/her own worst enemy to efficiency and an environment that generates “pride and joy” in the workplace, and therefore, product and services.

You also have to strive to break down the barriers between departments that add to the inefficiency. For example in the auto industry, it doesn’t do any good to design an automobile that the factory line can’t build. In radio, many formats bite the dust — not because of low ratings, but because the sales department and programming department are on different pages. And that’s because the goal of the sales department (sell as many commercials as possible) is in direct conflict with the goals of the programming department (the least amount of commercials as possible) since programming bonus incentives CONFLICT with the goals of the sales department.

NOW, apply that concept to all the different departments at City Hall…Each department with their own projected quotas and statistical hoops to jump through; and no wonder all these departments are working independently, instead of interdependently. They are pitted against each other, from the start. (Tony, call ZD to help you with a new flow chart and we’ll talk about the problems with quotas and commissions and all that.)

What ZD would have Tony Robbins come in to say, to help enforce this concept would be, “You don’t work for Councilmember Blank, or the Blank department…You work for The City of Los Angeles and Mayor Antonio Villaraigosa.”

And when City workers know that the Mayor wants everyone to have a one-time re-training session (like the City Hall Police Captain did with his officers regarding the Brown Act), and they know the Mayor recognizes that THE PEOPLE are the Cities biggest asset — not the property, or equipment, or even the building itself — but the people; and the City needs everyone to take on new individual leadership(empowerment) to please go ahead and do those little things (human “fudge factor” if you will) that allows the machine to move along, uninterrupted. The workers are your biggest asset because THEY are the ones in the front lines; doing the jobs, and see everyday where things are going right and where things are going wrong. Empower them to answer the question, fix the glitch, or close the deal.

That’s how you get employees to stop being lazy and simply saying, “That’s not my department.” I know you won’t even be able top fathom this concept. But everyone should be able to do everyone else’s job at the cafeteria. The server, should be able to be a cashier (if someone gets sick), or become busser (if the tables are overflowed), or become hostess if the line is getting long. (I know, you’re head is exploding.) The cashier should be able to answer the question the customer has, without having to “get a manager.” (Then you have customers waiting in line because the cashier has to get the manager, only to press the button the cashier could just have easily pressed.

But management across America, not just City Hall, likes to keep employee feedback at bay. “We know what’s right. We have paid consultants evaluating the situation and coming up with an expensive report of suggested recommendations.” When the worker could add some input the report would never uncover.

For example, statistics show workplace injuries are way up. Top management becomes aware of the situation and gets involved…”How could this be? Tell these idiots to be more careful. Hire a safety workplace consultant to give a seminar as to how to be more careful.” Failing to realize the problem is the unsafe railing that isn’t screwed in tightly enough and you have a water leak in the roof that is making the factory floor slippery in the morning. But workers don’t say anything, because they don’t know who to turn to, or don’t want to seem like they are making problems, because they are working in a fear based environment. (Deming says “fix the system” for the workers– don’t bark meaningless exhortations about safety when you have slippery floors and loose railings.)

That’s a good starting point, for now.

THANKS FOR READING!

zumadogg@gmail.com
(310) 928-7544
<a href=”http://www.zumatimes.com”>ZumaTimes.com</a>

Congratulations on discovering this message in a bottle to the rest of the world from a Los Angeles politically-based, media figure and internationally published journalist, Zuma Dogg, who some of you may know from my seven years of television apperances in Los Angeles, frequent radio calls on various talk shows throught the week, my own blogging, other blog coverage of my activism, local and national television coverage, newspaper coverage and my own newspaper columns.

Look to this blog to bring you some effective leadership strategies that may help you maximize the full range of potential that you are capable of producing throughout your day . 

And on this first post, just to keep your attention, I promise that by simply reading the material presented on this blog, every reader will notice a recognizable (re-cognize-able) improvement in their creative productivity; and many new ideas providing you with solutions and innovative ideas to achieve your desired outcomes and goals will start to flourish and become aware to you in the top of your mind.  So have some paper and pen on hand, including next to your bed, because that is when many good ideas continue to flow, as you are rested and relaxed and the good ideas and solutions that you already have inside your subconcious are more easily allowed to surface to your conscious mind.

So that’s what we’re here to do.  If you would like to start this process immediatley the bulk of material to be presented here over the next month, or so (and future material to be posted will be based upon), is posted at www.executivestrategy.blogspot.com.  (Suggestion: Scroll to the bottom thread and read your way up.)